Who coined the phrase?
Who said it first?
TRUTHFUL HYPERBOLE

Who fed the bait?
Who joined the words?
TRUTHFUL HYPERBOLE

Your creative marketing and exaggerations irk
The facts aren’t couched inside the taglines you overwork
I’m looking at the product - some kind of whirligig
You could write a pamphlet on how to bathe a pig

Promise the sun
Gift wrap the moon
TRUTHFUL HYPERBOLE

A sun dried plum
Is not a prune
TRUTHFUL HYPERBOLE

You appear sophisticated - graduating from Harvard
Excelling in semantics I love the way you lard
You could liquidate horse urine with a squeeze of lime
Conjure lurid fascination - your can spellbind

The coldest beer
It tastes sublime
TRUTHFUL HYPERBOLE

The old gray mare
Works overtime
TRUTHFUL HYPERBOLE

Now, if you know who to target
You can exploit their vulnerabilities
If you can...
You should shark them
Mark and snark them

You can slake the simple minded while raking royalties
They’re just demographics with product loyalties
What’s cooking in your larder your ardor is intense
You’re the greatest promoter - but you don’t convince

Free trial drubs
No strings attached
TRUTHFUL HYPERBOLE

What is the rub?
What is the catch?
TRUTHFUL HYPERBOLE


Now if you want to be honest
You know there’s a lot of copy that can mislead
It’s a fact
Though they promise
Not to con us


The head gamers
The false intent
TRUTHFUL HYPERBOLE

The disclaimers
The real fine print....